If you are a small business owner you might wonder why you should invest time and money in having a website. Why not just opt for a Facebook page or a Google Plus page? And whilst you should definitely also have those – having your own website is crucial. A website is yours. It is for you to do with …
WHY WE CREATED SWARM
Usually businesses don’t just happen. They emerge as an answer to a question, a problem or, in our case, multiple requests. So today I thought I’d share with you how Swarm came in to being. And why I love my job. Why did we create Swarm? We’ve worked in the digital world for a long time, and had time and …
WHAT WE LEARNED: THE ELEVATOR PITCH
On Monday we walked you through the Top 5 Ways to do LinkedIn right, but what about those potential connections you meet out in the real life? How do you make sure that you are best prepared to turn a random encounter into a potentially meaningful connection? Enter: The Elevator Pitch. We’ve all heard about the elevator pitch, the 30 second …
WHAT WE LEARNED: JOIN THE CULTURE CLUB
This week I watched an interview with Marc Benioff on This Week in StartUps. Marc is the CEO/founder of Salesforce, one of the largest CRM software development companies in the world. He started by telling the story of his 13 year employment at Oracle and how he watched that particular company grow into the corporation it is today. However in …
WHAT TO LOOK FOR WHEN CHOOSING A WORDPRESS THEME
Choosing the right WordPress theme for your new website can be a daunting task, but there are a few things which are key to remember when deciding on your theme. A good idea is to first outline which elements will be the most important to you on any site. If you are building an eCommerce site, make sure the shop experience …
WHAT IS SEO?
If you’re new to owning a website, or are looking to start one up for your business, then you probably haven’t heard about SEO, or you have but you’re not quite sure what it actually is. SEO stands for Search Engine Optimisation; this is the process of driving traffic from web content into search engine results. As a beginner myself, I …
WE LOVE PAGE BUILDERS
There are an abundance of themes out there to choose from. All of which comes with different functionalities and ways of putting together the individual pages. Using a page builder is by far our preferred way of working. There are a whole host of page builders available, and some are definitely better than others. But in general a page builder …
TOP 5: ARTICLES ON TIME MANAGEMENT
Good time management and organizational skills are essential for the workplace and getting your projects off the ground. Effective timekeeping will not only allow you to be clear about what you have got to do and when it has to be done by, but will also make future tasks easier to complete. With good timekeeping, your organizational skills should follow …
RE-POST: TOP 5 ONLINE RESOURCES FOR START-UPS AND SMALL BUSINESSES
We’re busy, busy, busy these days. So todays post is a re-post. But one well worth revisiting if you ask us! Especially for you fellow business owners out there. As in this post we look at the Top 5 online resources for start-ups and small businesses. Gov.uk Whether you’re just getting started or have been running your own business for a …