Look good online We all know that an image says more than a thousand words and therefore imagery is an important aspect of any website. But what do you do if you don’t have access to a brilliant photographer and don’t have the know-how to take great photos yourself or don’t have the tools to edit your imagery. Luckily the …
GOOGLE ANALYTICS
Analyzing your performance Google Analytics is a really powerful tool. If you have a website and aren’t using Google Analytics you are most likely missing out on some powerful insight. There is an abundance of features within Google Analytics and wrapping your head around all of them can be quite daunting, and unless you have an ambition of becoming a full …
FIRST IMPRESSIONS: WHY IMAGES MATTER
First impressions matter. People form their opinion in milliseconds based on visual appeal; this is what influences a viewer the most when first visiting a website. Maintaining visual appeal is crucial to attract and maintain visitors. You can read all about “First Impressions Matter: The importance of Great Visual Design” in this article: http://conversionxl.com/first-impressions-matter-the-importance-of-great-visual-design/ A first impression depends on many factors …
EMAIL MARKETING
Get in there Inbox Email Marketing can turn out to be a very valuable part of your marketing efforts. In this guide we look at some of the basics of Email Marketing. Determine your campaign objectives Before creating your first email campaign, decide what the aims of the campaign are and what you want to achieve. For example: Is this …
DEALING WITH THE LEGAL
When producing content for a new website, the writing of Terms & Conditions and a Privacy Policy are often the areas which fill people with dread! Reading the ‘small print’ can be a painful process, often laden with incomprehensible jargon which even your lawyer has to read twice. This can lead to businesses just downloading a version and plonking it …
FEEDBACK
WHAT DO YOUR VISITORS THINK? It is widely acknowledged that for businesses to attain sustainable success, they must keep improving their performance. Customer feedback is key to judging current performance but also to identifying areas which can be improved. So how do you go about it? Below are some of the ways which can be used to gather your feedback. …
CREATING AN ENJOYABLE WORKPLACE
A strict ‘heads down’ work ethic has never been good for morale, instead it subdues innovative thinking and creativity which could drive your business forward. As a new business/startup, you may feel the pressure when it comes to time and money. We’ve come up with some ideas on how to create an enjoyable working environment that should hopefully foster your productivity, as …
SOCIAL MEDIA
Every company should focus on building a strong social media presence. A key item in doing so is creating a social media marketing plan. A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. In general, the more specific you can get with your plan, the …
SEO – A BASIC GUIDE
So you have a brand new website – now what’s next? Well you’ll want people to be able to find you and this is why you need to focus on your SEO. In our SEO guide we’ll go through some of the SEO basics. What is SEO SEO stands for Search Engine Optimisation, meaning that you are optimising your site, …
A BEGINNERS GUIDE TO YOAST SEO
All of our sites come launched with the SEO Yoast Plugin. We do so because it is a great indicator of whether you are doing a good job of crafting good copy for your website – copy which you will put you in a better position to rank well for those key terms which are important to you and your …